After the two official races of the MotoE in Austria and Germany, Lucio Cecchinello's team published the report on the media strength of its team involved in the MotoE World Cup. These are interesting data that help us understand what is worth and how much the new MotoGP electric class can grow commercially.
Starting from the most important data, that of TV coverage, we see that the team's exposure lasted about 6 minutes over the weekend of the GP in Austria and more than 8 in the case of the one in Germany. The ADV (Advertising Value, defined as the value generated by a media advertising campaign) in both cases was over $ 400.000 considering 7 countries: Italy, Spain, Germany, France, Great Britain, USA and Japan. The processing was done by the company Clearsightpartners Ltd.
The report also indicates the results obtained by the team on the main social media (Facebook and Instagram) and the visibility on the websites that have published news about the team and its drivers. The total of this last figure is around 34 million views per month in the period that includes the GP of Austria, Germany and the 3 preseason test days in Valencia.
To this link (link) you can find the complete Media Impact Report of the LCR E-team.
